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MINDSCAPE
UI WORKS
UI works at Takeleap, Chennai
TakeLeap is a company that focuses on interactive marketing for products and organisations, especially for events like trade shows and international conventions (eg: GITEX in Dubai). My task was to create experiences and develop the UI, showcase clients products/ services for public interactions and build awareness. It was a fast-paced environment with strict deadlines on projects which were to be delivered in time for the events. Most experiences displayed here were designed and developed under 4 - 5 days. Effective communication between the design and the development team helped deliver quality work under severe time constraints.
Client - Toyota - Abdul Latif Jameel Motors.
Project Brief - To visualise and showcase Toyota Camry, in its different colours and wheel caps, in VIRTUAL REALITY. Customers can try various combinations of looks before choosing a car.
Design - Numerous iterations of UI design were tested to find the right environment to stage the car in. UI with the right colour and style to match the modelled VR car showroom. The user position and the range of visibility affected the final placement of UI. Some image mock-ups are shown here.
Concept Layout
- Car is placed in the middle
- UI provides options to choose colours and wheel caps.
- Other decorative UI added to resemble a HUD (Head-up display).
Iteration X
The light coloured background did not go well with all the car colours and the ‘futuristic’ type UI design drowned in the environment brightness. Dark UI attracted too much attention.
Final Environment
The dark-coloured background helped the metallic colours of the car stand out. The UI design included thin white lines that were clearly visible with this showroom design. Playing with the opacity of the UI elements helped convey hierarchy and show the selected options.
Client - Donracks, India.
Project Brief - An uncomplicated mobile app for 1) salesmen to enter their sales and 2) for the admin to view the sales report.
Design - Donracks logo and website colours have been used in the design of the UI. The wireframe is straightforward for ease of access to all functions.
Client - MOCCAE ( Ministry of Climate Change and Environment), Dubai.
Project Brief - To collect ideas on sustainability from the general public.
Design - The UI was designed to be simple and elegant to train the focus on the written ideas. A few categories, like plastic bottles, paper bags, etc, added to the experience to provide a starting point for idea generation to the users.
